MUJI offers good quality products at reasonable prices, which include a wide variety of stationeries, household items and apparel. Mujirushi Ryohin, MUJI in Japanese, translates as “no-brand quality goods”. The value of the MUJI product is in its effectiveness without the renowned brand or designer name. The essence of MUJI products lies in its simplicity, flexibility and modesty to fit different life styles and individual preferences. MUJI, originally founded in Japan, does not direct its products to be affected by any trends and “isms”, rather does aim to be universally relevant. MUJI products maintain reasonable price levels, not by compromising quality, but by avoiding the waste typical of many products’ manufacturing and distribution in the form of unnecessary functionality, an excess of decoration, and needless packaging.